Farrah Fawcett and Judy Jetson served as inspirations for the new “ M3GAN 2.0″ looks. The killer doll is back. This time with ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

LeBron James trades the court for the catwalk in Mattel’s latest Barbie collab. Read our review of the toy and its sneakers.

We're all Barbie girls, living in Barbie the Movie's marketing world. Check out 30 of the countless Barbie brand collaborations out there.

There was plenty of fun and costumes at the annual Kent Nerd Party in historic downtown. The street-wide event included a cosplay contest, miniature painting contest, Lego museum, live action ...