Barbie doesn't have sex. And, more importantly, she's not driven to seeking it. As the movie follows its titular figure from Barbieland into the real world, and thus her eventual transition from ...

While Barbie is now available to stream, it's also still in theaters — and for those who want an even more out-of-the-box experience, the movie will be released in IMAX theaters for a one-week ...

The new Barbie movie has done more than just fill theater seats – it’s also given the doll collector’s market a boost, according to various retailers.. Online collectible toy store Brian’s ...

The Barbie movie is being celebrated (and slammed) as a feminist film, with its themes of female empowerment and critiques of the patriarchy. Can the same be said for the doll at the center of it?

Warner Bros. and Mattel set out to create a movie marketing machine — including more than 100 brand collabs and viral social media campaigns — to build excitement for the film's July 21 release.

For marketers, “Barbie” has turned into a massive opportunity: A rosy, fizzy way to get new customers and stay culturally relevant. That’s always a good opportunity, but especially now, when ...

Here's a look at how Barbie has changed over the years since 1959, according to one of the first ever Barbie designers. We asked former Barbie designer Carol Spencer about Barbie's 64-year journey.

Barbie, the hotly anticipated film opening nationwide on July 21, has a lot on its mind.How could it not, when its creators—director Greta Gerwig co-wrote the film with her partner, Noah ...

The Star ’Vette has made an appearance in every decade since. Barbie’s garage would later grow to include a Ferrari 328 GTS, a Porsche 911 Cabriolet and, in 2000, a Volkswagen New Beetle.