More specifically, it’s developing a Roblox experience called ... Each player’s Barbie is customizable, from hair to outfits to accessories — players can even add hearing aids.

Dress to Impress is an extremely popular Roblox game where players create outfits for their avatars based on specific themes. After dressing up, they participate in fashion shows where other ...

Mattel's Barbie has partnered up with clothing brand Forever 21 to release both a digital collection on Roblox and a physical one online and in selected stores, according to a tweet by Forever 21.

Not only does the film feature a star-studded cast and epic soundtrack but there are many iconic looks throughout, from Barbie and Ken's matching rollerblade outfits to Barbie's pink gingham dress.

Roblox will feature special partnership events with both Barbie and Polly Pocket in the game Livetopia over the next few months. The franchises have already appeared in games such as Sims 4 and ...

Featured pricing is subject to change. While Barbie-inspired clothing is nothing new to the world of fashion, the “Barbie” live-action film hit theaters on July 21 (starring Margot Robbie as ...

Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft ...

Barbiecore has officially become the hottest trend of the season with Barbie merch and Ken-inspired outfits being the it aesthetic to sport. Explore Explore Billboard See latest videos ...

Mattel and metaverse game developer, Gamefam, have announced the upcoming launch of ‘Barbie DreamHouse Tycoon’ on Roblox on 6 October. After recording 3m unique visits in beta, the first-ever official ...

Some of Margot Robbie's outfits in "Barbie" are inspired by the doll's most iconic looks. Robbie wears a bathing suit akin to the one worn by the first-ever Barbie doll in the opening scene.