We now have confirmation that Amazon MGM Studios is moving forward with a live-action movie based on the Bratz toy line, and ...

The cost of toys and games is rising at a record rate as the industry begins to feel the impact of President Donald Trump’s ...

This hype, which got millions of adults around the world to spend so much time on social media creating and sharing memes and even curating events, originated from a toy doll invented for children in ...

A toy collector made a thrilling discovery after stumbling upon two vintage Barbie dolls from the 1980s worth up to $600—on a cart waiting to be shelved at a local Goodwill store.

The live-action reboot of Street Fighter has assembled an impressive cast that includes names like Jason Momoa and Roman Reigns. Now, Bad Genius star Callina Liang has been tapped to play ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

Social media influencer Alexandra Louise showcases her new dress based on the movie "Barbie: Princess Charm School." (Alexandra Louise, YouTube) BARBIE WORLD — I've been a Barbie girl for as long as I ...

As a queer child in the early 2000s, I never fitted in with the hyper-masculine world of Action Man. But in the gender-nonconforming Pokémon universe, I found safety ...

Mattel-OpenAI deal paves the way for an AI beach-off Toy giant Mattel has signed a deal with OpenAI to bring the tech ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

We're all Barbie girls, living in Barbie the Movie's marketing world. Check out 30 of the countless Barbie brand collaborations out there.