In fact, matcha has become so popular that The Japan Times reports that there may be a global matcha shortage this spring. Here’s everything you need to know about the shortage.

First-ever Starbucks Global Barista champion crowned 00:49. Starbucks said Tuesday that the coffee chain is changing how it charges for beverage add-ins like matcha and syrups as it moves to ...

Per the Association, the number of workers available to farm matcha is also in decline. Their data showed that the number of tea farmers in Japan dropped from 53,000 in just 20 years between 2000 ...

While I can’t pluck a statistic for you on how many Americans drink matcha, its popularity has clearly grown in recent years. Horizon Grand View Research estimates that the U.S. matcha market ...

I tell this story not only to keep myself humble but also to show that I know firsthand how intimidating it can be to get into matcha. Truthfully, it took me almost a decade after this encounter ...

The 8 Best Matcha Brands “Matcha is not just a beverage—it’s a cultural expression, a wellness ritual, and a mindful experience. Choosing high-quality, ceremonial-grade matcha is key to ...