Balanced Scorecard Drawbacks. The balanced scorecard (BSC) can be an effective way to organize and manage an organization's business activities, by ensuring balance across major areas of focus.

GNA- The Ghana Cocoa Board (COCOBOD) has launched a new performance management strategy aimed at reviving and improving the ...

No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the ...

Balanced Scorecard. Citation. Kaplan, Robert S., and David Norton. "Why Does Business Need a Balanced Scorecard? Part I." Journal of Strategic Performance Measurement (February/March 1997): 5–11.