The socialite and US rapper will appear in social media videos and on billboards to promote the make-up brands Butter Gloss ...

I n A24’s latest film, Materialists, we meet Dakota Johnson’s character, Lucy, a sharp New York City matchmaker with a knack ...

NYX Professional Makeup poses the question, "What do Paris Hilton, Saweetie, and millions of beauty lovers have in common?" ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...

The shade Jam seems to be a quick favorite, with reviewer claiming it “reminds me of a glossy Black Honey,” calling it a more ...

As Wirecutter editorial director Marguerite Preston, who has been using this lip mask for nearly a year, says, “My lips are in the best shape they’ve ever been.” Though this balm is too ...

She’s sweet, she’s sun-kissed, and she smells like your favorite fruity cocktail — welcome to Guava Girl Summer, babe. This isn’t your average baddie era. No, this one’s got a juicier twist. Think ...