NYX Professional Makeup poses the question, "What do Paris Hilton, Saweetie, and millions of beauty lovers have in common?" ...

The Y2K aesthetic is making waves yet again. Here is everything you need to know about it — what it is, how to style it, and ...

She’s sweet, she’s sun-kissed, and she smells like your favorite fruity cocktail — welcome to Guava Girl Summer, babe. This isn’t your average baddie era. No, this one’s got a juicier twist. Think ...

With seven must-have shades, from shimmering sheers to creamy, full-bodied hues, there’s a glossy look for every mood, every vibe, every baddie. And while TikTok might be full of lip gloss dupe ...

Gone are the days when you needed to be on NTV or have a hit song to have some traction to your name. All you need now is a decent camera phone, a stable internet connection, and the bravery to post ...

Whether you’re into a high-shine finish or something more subtle and balmy, we swiped, layered, and tested our way through ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...

Rihanna’s billion-dollar beauty brand has garnered plenty of famous fans, and Gloss Bomb is often at the top of their lists ...

One gutsy glam gal, Rachel Carlisle (@rachelmadisoncarlisle), took to TikTok and casually traced her pout with a pink Sharpie ...

The shade Jam seems to be a quick favorite, with reviewer claiming it “reminds me of a glossy Black Honey,” calling it a more ...