Your back-to-school beauty list starts here with these must-haves from Nécessaire, Sacheu Beauty, The Outset, and more.

The mass retailer is bringing back in-store personalization services for select gear and building on previous Circle Week school discounts.

Like the holiday shopping season, the back-to-school (BTS) season is stretching, but in both directions — starting earlier ...

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted visits.

New Jersey residents have been seeing back-to-school ads since school got out, but why? Here's the logic behind it.