Raise your hand if you’re a lip balm addict? Here are the drugstore and high end balms I’ve tried over many years of testing.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Despite pain of contractions, mum-to-be filmed herself applying foundation, lip gloss and false eyelashes, provoking storm of ...

Let's start the new year with some inexpensive products that just get the job done. Save your baubles from sliding off — and ...

The soft, glowing makeup was a fresh counterpoint to Kidman‘s va-va-voom bouffant, perfected by hairstylist Adir Abergel with ...

Sleek, slick-backed bun hairstyles are clearly here to stay in 2025, as so effortlessly proved by Emmy Award-winning ...

Semi-permanent makeup procedures continue to be in demand in the aesthetics world. Lip blushing, in particular, has remained ...

Industry experts Tomi Talabi, Samantha Mims, and Lyric Christian let us in on what’s 'in' and 'out' for beauty this year.

The Ube Collection, launching on January 15, offers all the makeup magic of Huda’s beloved products in a vivid lilac shade, designed to brighten the skin and add a flush of colour.

Contractions have started, so I’m quickly doing my makeup to meet my baby,” she said as she applied makeup during labour ...

The Sacheu Lip Liner Stain is social media viral for a reason, and it's my secret for fuller lips that last all day.

It’s no secret that I’m a big fan of Ami Colé’s lip gloss. So much so that I named it the “ Telfar bag of lip gloss ” after ...