A glossy take on the old classic lipstick, it gives sheer coverage while hydrating your lips. For a fresh, dewy look, "Business Casual" and "Syrup" bring elegance to everyday makeup. Formulated with ...

Raise your hand if you’re a lip balm addict? Here are the drugstore and high end balms I’ve tried over many years of testing.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Live Tinted is a woman-owned business founded by entrepreneur Deepica Mutyala that specializes in clean, vegan, cruelty-free ...

Semi-permanent makeup procedures continue to be in demand in the aesthetics world. Lip blushing, in particular, has remained ...

Choosing the right lip balm is essential for keeping lips hydrated and protected, especially in winter. The Sebamed Baby Lip Balm, BellaVita Organic Lip Balm, Botanic Hearth Raspberry SPF Lip Balm, ...