As their 2026 kick-off date gets closer, Boston Legacy FC reveals more of the organization's plans for the NWSL's newest club ...

Boston Legacy FC, the National Women's Soccer League's new franchise, debuted its logo in front of fans on Saturday.

From personal logos to custom accessories like shoes, bags, and warm-up gear, these are some of the best personalized touches we’ve spotted in Paris this year.

Some time ago I came across an intriguing quote from Jay Danzie, a “brand strategist and mindset coach.” He said, “Your smile is your logo, your personality is your business card, how you leave others ...

The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...

Symbolic logos tend to be abstract in design and can work well internationally (example: Nike's swoosh). Combination logos are any mixture of the other three types. An example of this is FedEx ...

Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a shoe stripe, as a way to differentiate its shoes from ...