With its notes of high school locker room and hints of hair gel, Axe body spray is becoming a man. When the pungent perfume debuted in the US 18 years ago, legions of teen boys bought the spritz ...

No, it wasn’t slow-moving fog clouds rolling in from the runway a few feet away. Instead, it was a cloud of Axe body spray, a meteorological phenomenon known to just about anyone who hit puberty in ...

“What has had tremendous impact on the fragrance market in general is the niche market, which is so heavy in the woody, oriental area,” she says of the evolution of male fragrances.

Then, there’s Black Vanilla Body Spray from Axe, the brand which every guy in high school used in the locker room to overpower their sweat from gym class. A part of the Fine Fragrance Collection ...

Previously, I had not seen any commercials for Axe perfume for men, or, if I did see any, they did not register. (I have a bad habit of switching channels during any commercial.) In view of a ...

Fragrance marketer Axe launched a new campaign, “The Fine Fragrance G.O.A.T.,” in partnership with award-winning rapper Lil Baby, according to details shared with Marketing Dive. The effort is meant ...