With its notes of high school locker room and hints of hair gel, Axe body spray is becoming a man. When the pungent perfume debuted in the US 18 years ago, legions of teen boys bought the spritz ...

The release states that Axe body spray is as much—if not more iconic—than Chanel No. 5 because of its cultural accessibility, and Axe body spray, which is imprinted in the memories of many a ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won’t be at the controversial Straight Pride Parade set to be held in Boston this August.

Axe Body Spray is famous for its racy and controversial ads depicting “The Axe Effect”: a guy wearing Axe gets stripped down by two blond TSA agents at the airport; a guy wearing Axe gets ...

Seems that Axe body spray has become the thing for today’s discriminating middle school boy. Preteen boys barely registered in the billion-dollar personal grooming market just a few years ago.

Axe Body Spray was a defining fragrance for the early 2000s teenage boy, but it lost some traction as the brand’s offerings expanded and messaging evolved.

The choosing part is where we come in. Landing on the best men’s cologne for you starts with understanding fragrance families, and identifying which ones work in any given context. Woody, citrus ...

Axe body spray isn’t just reserved for middle school locker rooms anymore. Sold by Unilever, the body spray — once synonymous with overt machismo thanks to the company’s campaign of ...

Axe Body Spray Finds an Unlikely New Customer: Grouchy Sheep A deodorant popular with young men proves oddly useful in keeping rams from fighting ...

Axe’s $8 Black Vanilla body spray is an alternative to Tom Ford’s expensive Tobacco Vanille perfume, so I tested both side-by-side to find out which is best.

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won’t be at the controversial Straight Pride Parade set to be held in Boston this August.