The American Athletic Conference is rebranding itself as, simply, the American Conference as part of a wide-ranging effort it ...

On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

The American Athletic Conference is rebranding itself as, simply, the American Conference as part of a wide-ranging effort it ...

The American Athletic Conference is rebranding itself as the American Conference as part of an effort to elevate its position ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The path to the College Football Playoff is much more challenging in the Atlantic Coast Conference than in the SEC or Big 10.

The AAC was often confused in search engines queries with the ACC. It will now simply be called the American Conference and ...

The American Athletic Conference is losing part of its name, announcing Monday it is rebranding as the American Conference. As part of the change, the ...

The American Athletic Conference, which includes the University of North Texas (and, formerly, SMU) is rebranding to the ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

From Tuesday through Thursday, the ACC will host its 2025 media days at the Hilton Charlotte Uptown in Charlotte, N.C., where coaches and commissioner ...

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and it defaulted to ACC. So the league now just goes by “The American,” even ...