Its official. Atlético de Madrid has signed a new sponsorship deal with the Republic of Azerbaijan until June 2015. The club made the announcement the day before the Madrid derby, taking ...

The Atletico deal, worth more than 12 million euros, is another element in the government’s glossy PR campaign – let’s hope it inspires viewers to learn more about the real Azerbaijan.

There have been reports that Spanish soccer club Atletico Madrid is set to sign a sponsorship deal with Azerbaijan that will boost the club's finances by millions of dollars.