A Utah lawmaker proposed a bill allowing universities to pay college athletes directly for the use of their name, image and ...

Over the last three-years, 69 talented Preston athletes have secured awards through the programme. Did you know with a Digital Subscription to Lancashire Evening Post, you can get unlimited access ...

Our 120th anniversary is a celebration of resilience, innovation and the incredible people who've shaped Portwest Through this sponsorship initiative, each athlete and club received a limited ...

A selection of Portwest's sponsored athletes and clubs Through this sponsorship initiative, each athlete and club received a limited-edition Portwest 120-year merchandise box and funding to support ...

It will serve as the corporate sales and sponsorship department, looking to maximize revenue for the Bearcats athletic program. Learfield Sports previously served that role in handling radio and ...

Sponsorship and advertising only work when athletes have a huge following. More people are interested in watching men play sports, and thus usually only go to male sporting events. This was ...

Nine and Swimming Australia have announced a landmark 10-year multi-platform media rights and sponsorship agreement through ... the progress of our big name athletes, and bring to the forefront ...

While the Big Ten issued a public statement in support of Wisconsin and their efforts, one of their institutions shared a copy of an athlete revenue-sharing agreement exclusively with Sportico ...

Major League Soccer, Soccer United Marketing and adidas today formally announced an exclusive 10-year partnership agreement granting adidas the official athletic sponsor and licensed product ...

(Laguna Blanca Athletics / Courtesy Photo) Laguna Blanca celebrated four student-athletes signing to play their respective sport and further their academic careers at the collegiate level on ...

A landmark legal battle between High Performance Sport NZ and an elite athletes' union looks set to go another round after the agency scored a key victory in the Employment Court. The court has ...