Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, ...

While a new logo or a snappy tagline are indeed part of the toolkit, to equate them with the entirety of branding is to see ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

10 Overlooked Assets That Add Value to CRE Firms For example, property with below-market lease rates is a very valuable asset.

A trademark infringement fight is brewing over the Travelers Insurance Indemnity Co.'s iconic red umbrella. The logo, which has been a part of the Hartford-based insurance giant's branding since ...

Companies are facing a barrage of class action lawsuits alleging they dipped into 401 (k) assets employees had forfeited to cover the company match or for other purposes that benefited them rather ...

401 (k) in-plan lifetime income solutions are now a top priority: Goldman Sachs While over half of annuity providers already offer a retirement in-plan solution, a majority believe that automatic ...

Office Tenants Shift Focus from Downsizing to Strategic Growth Occupiers have been hesitant to make bold real estate moves, but RTO is forcing their hand.

When you prioritize purpose and clarity in your time-off offerings, you demonstrate that your people are valued and that their well‑being fuels your organization’s success.

Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability. The post AI can scale ads, but great creatives drive brand impact ...