The British supermarket giant Asda has revealed a new logo and overall rebrand. And while it's traditionally positioned itself more at the economical end of the supermarket space, the new identity ...

Asda has made a change to its iconic logo in a major rebrand. Asda has been hailed over the audacious move and surprise change, with shoppers and customers saying the new logo and branding is ...

Asda is increasing the size of the Red Tractor logo on all its British meat to demonstrate its support for domestic sourcing. New packs, which will be launched soon, will feature a 50%-larger logo on ...

Asda has unveiled a new brand identity, which adds dark green to its logo. The grocer said the new branding was the result of extensive customer research and listening to understand how they see ...

Asda making change tonight to 500 stores saying 'we're incredibly proud' The supermarket giant says customers in more than 500 of its bigger stores will be affected Comments ...

ASDA's new 'Empowering Girls' range claimed to be "amazing, inclusive collection" hit with complaints by parents. ... be proud of who they are'.

Asda has been hailed over the audacious move and surprise change, with shoppers and customers saying the new logo and branding is "gorgeous" after it was rolled out by the chain.

Asda has announced it will make a major change across the majority of its stores, as the retailer joins the nations in commemorating the 80th anniversary of VE Day. At 9.30pm on Thursday, May 8, Asda ...