Last week, Asda announced plans to refresh its brand for the first time since 2002 as it pledged to boost ‘connectivity’ with parent Walmart. But with the new logo and slogan identical to Walmart’s ...

It has been a painful divorce from Walmart for Asda’s IT systems and failures have plagued the grocer in recent months; issues with self-checkouts, failures in store picking systems, payroll ...

The British supermarket giant Asda has revealed a new logo and overall rebrand. And while it's traditionally positioned itself more at the economical end of the supermarket space, the new identity ...

Asda’s name is directly connected to how it was founded (Picture: Getty) Asda has just agreed to merge with Sainsbury’s to take on Tesco, with Walmart set to claim 42 per cent of the business ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past.

Asda has revealed it will refresh its branding and change its slogan to closer replicate parent company Walmart’s as it posted a 2.6% fall in like-for-like sales for the 12 weeks to 4 January.

Asda has been hailed over the audacious move and surprise change, with shoppers and customers saying the new logo and branding is "gorgeous" after it was rolled out by the chain.

Asda chief executive Andy Clarke says the retailer has hit rock bottom, following another round of falling sales despite a rebrand to “connect” with parent company Walmart.

Asda, Britain's second-largest grocer after Tesco , "exceeded business plan sales" for the full fiscal year 2007 ending Jan. 31, Wal-Mart's Vice Chairman, International, Mike Duke said on Tuesday ...

Asda’s proposed new identity, with the Walmart logo Asda has revealed it will refresh its branding and change its slogan to closer replicate parent company Walmart’s. Asda’s chief executive Andy ...