Asda, which is rivalled by the likes of Tesco, Morrisons, Sainsbury's and more, has launched its first ever automated free sampling machine at its Pilsworth branch in Bury, Greater Manchester.

A MAJOR supermarket is trialling vending machines that give away free products. Müller’s Frijj will be the first product ...

Asda has appointed former Matalan CEO Jo Whitfield as a non-executive director as the Leeds-based supermarket looks to turn ...

Asda is changing its discount strategy, with the company revealing it will be eliminating Star Products from the Asda Rewards programme. The change, which impacts how shoppers earn money back, has ...

We reveal whether Aldi or Lidl was the cheapest supermarket overall - and if either beat Tesco Clubcard or Sainsbury's Nectar ...

Asda’s struggles to retain customers have continued with new figures showing a fall in sales and market share in January.

THE exact date millions of Tesco shoppers must spend £17million worth of Clubcard vouchers before they expire has been ...

Asda has unveiled 4,000 price cuts and a heavyweight marketing push - but its discounter price match scheme has been dropped ...

Asda, which has ditched its Aldi Lidl Price Match scheme this week, has also announced changes to its rewards loyalty scheme.

The return of Rollback has seen instant price drops on thousands of products with more on the way as the supermarket revives its Asda Price campaign ...

Britain’s biggest supermarket chain used data to gain an edge, but as rivals start to catch up, Michael Fahy looks at whether its growth prospects are worth buying into ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of ...