Asda is reinforcing its commitment to value by slashing prices on over 1,500 popular family products, offering discounts of ...

British supermarket Asda is lowering prices on a further 1,500 products, it said on Friday, stepping up a price war that has ...

UK supermarket chain Asda is intensifying its focus on delivering value to its customers by slashing prices on 1,500 products available in its physical stores and through its online platform.

Asda, under the leadership of Executive Chairman Allan Leighton, has reignited its famed "Rollback" campaign, reducing prices by up to 45% on selected products. The move follows a turbulent period for ...

And shoppers at two major UK supermarkets have been shocked to see Easter eggs stocked on shelves at budget prices. Tesco and ...

Asda has been laser-focused on value as it looks to reverse its fortunes, bringing back its ‘Rollback’ price initiative in January and scrapping its Aldi and Lidl price match scheme. By the end of ...

Asda is doubling down on its commitment to value by reducing prices by up to 45% on 1,500 “family favourite” items. The move means that nearly 10,000 of the supermarket’s products, or almost a third ...

The value of Tesco, Sainsbury's and Marks & Spencer has plummeted by more than £4bn since Friday amid fears Asda will launch ...

Asda cut prices on 1,500 products as Britain’s third-largest supermarket seeks to win back shoppers and reverse a market ...