Asda has ended its Aldi and Lidl price match scheme, as it plans to launch a major new Rollback campaign of price cuts ...

Asda has appointed former Matalan CEO Jo Whitfield as a non-executive director as the Leeds-based supermarket looks to turn ...

Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own ...

The return of Asda's Rollback prices is a big moment for the grocer as it seeks to regain a once unchallenged reputation for ...

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the supermarket.

The supermarket has teamed up with fitness influencer Joe Wicks in a 30 second clip that brings back the famed 'pocket tap'.

The Leeds-based supermarket chain Asda has brought back its Rollback pricing scheme as part of efforts to secure more ...