The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more ...

The retailer has announced it will be scrapping Star Products from its Asda Rewards scheme, with the change taking effect ...

The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store ...

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...

The supermarket has axed Star Products - which pay shoppers 10% cashback of the price of the item - from its Asda Reward app ...

The supermarket has teamed up with fitness influencer Joe Wicks in a 30 second clip that brings back the famed 'pocket tap'.

Allan Leighton has relaunched Asda’s search for a new chief executive, as the supermarket’s new chairman attempts to stamp ...

In one of Allan Leighton's first major interventions, Asda will no longer cut the price of everyday staples just because the ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...

Allan Leighton returned to Asda in November, having previously run the supermarket from 1996 until 2000 - Eddie Mulholland Allan Leighton has relaunched Asda’s search for a new chief executive ...

In a message to customers who have Asda Rewards, the supermarket said they will end from tomorrow. Customers buying Star Products can earn 10% of the price back into their Cashpot. Any money ...

PARENTS are rushing to Asda to get their hands on Pampers’ baby nappies as prices are slashed to just £4. The packs were ...