Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the popularity has led to a global shortage that is putting pressure on Japan's ...

With matcha’s deep grassy aroma, intense colour and pick-me-up effects, its popularity “has grown just exponentially over the last decade, but much more so in the last two to three years ...

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, locals fear that tradition may be getting diluted. 10:00 is an important ...

First-ever Starbucks Global Barista champion crowned 00:49. Starbucks said Tuesday that the coffee chain is changing how it charges for beverage add-ins like matcha and syrups as it moves to ...

While I can’t pluck a statistic for you on how many Americans drink matcha, its popularity has clearly grown in recent years. Horizon Grand View Research estimates that the U.S. matcha market ...

Matcha, which translates to “rubbed tea” in Japanese, is a type of green tea ground into fine powder. Before the leaves are harvested, they are shielded from sunlight for weeks so that all of ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

While matcha is celebrated for its health benefits and energizing properties, it's not without potential risks. Consuming it in excess can lead to serious side effects ranging from liver toxicity ...

WE can’t get enough of the green stuff right now – in fact, Caffe Nero stores sell 19 cups of matcha a minute, and Google searches for “matcha near me” have sky-rocketed by … ...

According to a blog post by the Global Japanese Tea Association, a non-profit organization that aims to expand the world of Japanese tea through global collaboration, rumors of a matcha shortage ...