From TikTok virality to rhinestone-studded key chains, the humble healing ointment is having a high-gloss, Gen Z-fueled ...

This trend kicked off earlier this year when beauty influencer and TikToker Marnee Dowell went viral with her Aquaphor and mascara how-to, which has amassed 2.6 million views and counting.

Darnisha Monson, a licensed esthetician, recommends making slugging a part of your nighttime skin care routine. In order to notice results, you need to slug consistently for four to six weeks.

On TikTok, the "yarn makeup" trend, launched by Gen Z makeup artist Anna Murphy, 19, from Canada, has gone viral, prompting NYC content creator Ashlyn Costello, 30, to give the avant-garde look a try.

These makeup looks will be everywhere this summer. We gathered 6 of the hottest makeup trends according to Tiktok and the spring summer runways.

Cosmetics retailer Ipsy recently shared a repost from one TikTok contributor to the trend, writing in the caption, “Pre shower makeup is always unhinged,” accompanied by a glitter emoji.

All the looks the Cosmo beauty team is loving for summer, including poolside skin, coastalcore nails, aquamarine eyes, slick hair, sensual perfume, and more.

Food beauty trends like latte makeup and strawberry girl makeup have polarized the internet. Ahead, makeup artists share their honest opinions on these trends.

From fresh haircut ideas to bold makeup looks, here are the beauty trends the experts are predicting for 2025.

Latte makeup, an effortless take on summer bronze, is as addictive as your daily caffeine fix—and has quickly come to dominate TikTok with its modern goddess appeal.