Most people might think a VR startup’s biggest fear would be a massive multi-trillion-dollar global company entering their space and completely dominating it ...

Whenever Apple pitches that cheaper Vision headset to everyday people, they’ll likely need more entertainment-focused experiences, including fully immersive VR experiences with VR controllers.

Even though Apple made its Vision Pro and visionOS pitch all about augmented reality and spatial computing, the device is definitely a VR headset.

Apple is widely expected to announce its first VR headset at its Worldwide Developer Conference in Cupertino, which kicks off on June 5. The headset is Apple’s biggest new product introduction ...

As I read the latest report from Bloomberg’s Mark Gurman about the apps Apple is building for Apple’s forthcoming AR/VR headset, I was again reminded about how unique Apple’s place in the ...

But Apple's entry into the growing market for VR and the so-called augmented reality segment could galvanize consumer interest in what remains a fairly niche tech product.

The VR headsets and other eyewear that came before the expected announcement of the Reality Pro at the Apple Worldwide Developers Conference.

Apple may be planning a virtual reality games controller for the Vision Pro, suggesting the company is finally seeing the headset’s potential for VR gaming.The Latest Tech News, Delivered to ...

The next Apple mixed reality device is reportedly already in the works, and it may be much more consumer-friendly.

All indications are that Apple is going to announce its fabled AR/VR headset on Monday at WWDC and that the product will cost $3,000. By contrast, Meta's soon-to-be-announced third-generation ...

Apple is set to enhance its VR headset, Vision Pro, with a focus on improved performance and wearability, featuring a faster processor and redesigned strap.

Apple has a virtual reality headset in the works with premium features and a high price tag, according to a report. It is expected to launch as soon as 2022.