The prior icon was an Apple logo next to the word "TV," the branding that Apple uses for its ‌Apple TV‌ set-top boxes. The new logo resembles the ‌Apple TV‌ Remote, making it clearer what ...

A banner reading "Apple Computer ... or logo receive trademark usage guidelines with their license agreements, according to the company. The Apple logo or Apple-owned graphics, including icons ...

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It is genuinely nice to have that extra column of icons, particularly in the top row where apps can use the carousel that consumes the top half of the Apple TV's home screen. I also like tvOS!