Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He ...

Apple Calendar may look deceptively simple, but it's actually one of the most sophisticated scheduling tools in the Apple ecosystem. Here's how to get started with using it ...

Apple's AI tech isn't making the great strides we expected last year, but I'm still finding it actually useful.

Apple also already released an iOS 26 beta geared toward developers. To get started, you need an iPhone 11 or newer running ...

Surprising people with genuine Apple Watches — watch their reactions as they receive this amazing gift!

Apple weighs Perplexity AI acquisition, eyes AI-powered search alternative: Report Apple is reportedly in talks to acquire Perplexity AI to bolster its AI capabilities. Although no formal offer ...

Apple is considering a full acquisition of Perplexity or a strategic partnership that embeds Perplexity’s AI capabilities into Safari and other Apple services.

Apple has failed with its first foray into virtual reality. The company is falling behind in artificial intelligence. Apple stock trades at an expensive P/E ratio. Management has made some major ...

A new Visual Intelligence feature in Apple's iOS 26 seems a lot like Circle to Search. However, Apple's looks awful in comparison.

From the new Liquid Glass interface to the Mac-like features coming to the iPad, here’s all the news from Monday’s WWDC keynote.

Whether your app is core to your business or a secondary channel, Apple Search Ads can drive value. This guide shows how to get started.

Apple Inc. is “actively looking at” revamping the Safari web browser on its devices to focus on AI-powered search engines, a seismic shift for the industry hastened by the potential end of a ...