The Apple logo is a bitten apple, but it didn't start out that way. Go inside the history of the iconic company symbol, created by Rob Janoff.

Swatch has won a legal battle with Apple over its ‘Tick Different’ slogan. Apple had objected to the Swiss watch company’s use of the slogan, which Swatch used to promote its NFC-enabled watch.

The ‘Think different’ campaign included print ads which stood out because they made no reference to Apple products, featuring only a photo of a historic figure, the slogan and a small Apple logo.

CEO of Apple Tim Cook speaks onstage during Vox Media's 2022 Code Conference - Day 2 on Sept. 7, 2022, in Beverly Hills, Calif.

Apple's logo is instantly recognizable across nations, which is remarkable given its simplicity - just a plain apple with a bite taken out of the side. But is there more to the design?

Swatch allowed to use 'Tick different' slogan, despite Apple's objections A Swiss court ruled in favor of the watchmaker By Rob Thubron April 3, 2019, 8:26. Serving tech enthusiasts for over 25 years.

“This is 7” — Apple’s new iPhone 7 slogan might raise eyebrows and perk up some ears for Cantonese speakers in Hong Kong, and not for the reasons Apple’s marketing department intended, ...