Ever looked at your iPhone, MacBook, or even an old iPod and wondered, “Why does the Apple logo have a bite taken out of it?” You’re definitely not alone. It’s one of the most recognizable logos in ...

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s goal.

Apple's senior vice president of software engineering said the company is working to meet customer expectations for a new-and-improved Siri.

Apple’s reliance on China for both demand and supply has become a double-edged sword. Click here to read an analysis of AAPL stock now.

Apple certainly brought the hype last year, leading some analysts to predict that the AI upgrades would spur a long awaited “super-cycle” of iPhone users upgrading their devices.

Apple admitted it needs more time to complete its delayed AI overhaul of the Siri voice assistant on Monday – in the latest sign that CEO Tim Cook’s company is struggling to meet investors ...

Apple took a measured approach to AI at WWDC. A new research paper suggests the company is skeptical about some recent AI advances too.

The company's annual developers conference focused mostly on incremental advances and cosmetic changes in its technology.

A year after promising 'personal intelligence,' Apple has little to show for it—and the generative AI revolution isn’t slowing down to wait.

Apple is limping into its big summer event this year. WWDC 2025 is an opportunity for it to address concerns about its delayed Apple Intelligence AI.

Apple is about to reveal what’s next for its most important products at its annual Worldwide Developer’s Conference on Monday. This year, the stakes are significantly higher than usual.

Apple’s stock is down 16% so far this year. Photo: AFP/Getty Images Apple Inc.’s annual Worldwide Developers Conference starts on Monday, and this time around, the company has a lot to prove.