Here’s how it works. Rumored for years, and likely a genuine project, efforts to make the Apple Car have stalled and Apple is apparently shifting the efforts of the Apple Car team to focus on ...

Bloomberg reports that Apple has given up on its vision of a true autonomous car in favor of Tesla-like; that is, a car which is capable of driving itself some of the time on some roads.

Ten years, billions of dollars, multiple leadership changes, and dozens of rumors later, the Apple Car project is dead. A new report from Bloomberg’s Mark Gurman says that Apple has officially ...

Apple has scrapped plans to enter the automotive industry with its mysterious autonomous electric car, instead shifting focus to the wildly popular world of generative AI. The project saw the ...

Bloomberg’s Mark Gurman says the company’s decade-old vehicle project has pivoted from planning a fully self-driving car to an EV more like Tesla’s. The so-called “Apple Car” is now ...

One of Apple's worst-kept secrets has come to the end of the road. The iPhone-maker reportedly told staff on Tuesday that it plans to shelve its decade-long efforts to build an electric car ...

Apple has ended its secret plans of building a self-driving electric car, a decade-long effort that was seen as one of the most ambitious undertakings in the company's history. Apple executives on ...

A subscription is likely to be a key component of Apple's’ go-to-market strategy for the Apple Car. Apple services are a cash cow that feed the company’s future. It’s obvious Apple intends ...

Apple Car could be delayed to 2026 and the company might scale back its vision for the EV, Bloomberg recently reported. Apple could struggle to boost revenue with mid-sized markets-focused ...

Apple is reportedly scrapping its electric-car project, and Elon Musk has something to say. The Tesla chief posted a saluting-face emoji before acknowledging the challenges of building cars.

Not surprisingly, neither Apple nor Elon Musk — Tesla was always to be target of Apple’s car — responded formally to the paper’s request for comments. Though Musk did responded to the news ...

The Apple Car is still far from becoming a reality, a report writes, but the vehicle is still expected to make an appearance relatively close to 2030. Apple's automotive efforts have led to a lot ...