Apple has filed a lawsuit in Virginia federal court challenging the U.S. Patent and Trademark Office's refusal to grant trademarks covering the company's augmented-reality software development ...

Apple’s headset is considered a bellwether for virtual and augmented reality. For more than a decade, tech leaders have been hyping it as the next wave of computing after the smartphone.

Apple on Monday made its biggest product announcement since the iPhone in 2007, unveiling the long-anticipated augmented reality headset called the Vision Pro. Like the iPhone, which kicked off ...

Apple CEO Tim Cook has long expressed interest in augmented reality. In a 2016 interview with the Washington Post, Cook said : “I think AR is extremely interesting and sort of a core technology.

Apple has reportedly held internal discussions about using its Vision Pro augmented reality headset to detect users’ expressions, as well as stress, anxiety and depression.

Apple's latest device - the Vision Pro augmented reality headset - has officially launched on Friday in stores and online. The tech giant fielded pre-orders for two weeks.

Apple's first augmented reality device, Vision Pro, is expected to be available for $3,499, and will launch in early 2024. I believe this price is attractive enough that it will find a home in ...

Apple apparently no longer sees the future through augmented reality-tinted glasses. According to a report from Bloomberg’s Mark Gurman, the company is ditching a project to build AR lenses that ...

Apple augmented reality windshield patent image. While Apple seems to have some use cases thought out, the patent application doesn't offer much detail on the hardware that would make this possible.

Apple notes that “In some embodiments, an augmented reality display system included in a vehicle enables visual communication between an occupant of the vehicle and a remotely located user ...

We recently published a list of 10 Best Augmented Reality Stocks To Buy Now. In this article, we are going to take a look at ...

Apple Inc.’s iPhone might be just a bridge to a world in which we no longer need a screen. Apple is expected to add more augmented-reality functionality to its flagship product in the coming ...