Avoid false balance — Providing balance in a story doesn't mean a reporter gives equal weight to views or assertions that have been debunked or are outright false. Journalists should make sure that, ...

Broadcast TV slipped to a record-low 18.5% of overall viewing in June as streaming climbed to 46% of the total, Nielsen said ...

Build Personas but Stay Flexible I created detailed personas covering demographics, behaviors ... s why the marketing ...

The analysis, based on real-world campaigns from 25 TransUnion measurement clients across five verticals, revealed a widening performance gap as audiences became more targeted: An audience built ...

This collaboration allows media buyers and sellers to analyze and transact based on detailed individual audience demographics, such as age and gender, rather than just household-level impressions.

Audience coverage evaluation is the practice of analyzing and assessing how many target customers saw or heard your marketing messages. In addition to the number of people you reach, you want to ...

Engage in conversations by replying to comments, livestreaming, answering audience queries in messages, creating broadcast channels and participating in relevant discussions. • Analyze competitors.

Measure campaign success by analyzing shifts in demographics over time. Enhance influencer collaborations by selecting influencers with the right audience match.