Consumers claimed in a 2015 suit that American Spirit's use of “additive-free” and “natural” in advertising misled them into thinking the product was less harmful than other cigarettes on the shelf.

Reynolds American Inc. and its Santa Fe Natural Tobacco Company Inc. segment will remove the terms “natural” and “additive-free” from its controversial Natural American Spirit cigarette ...

“The marketing of [American Spirit] cigarettes can mislead the consumer that this brand is less harmful,” said Pat McKone, senior director of the American Lung Association of the Upper Midwest. The ...

The researchers at the University of Minnesota analyzed the chemicals used in 13 different Natural American Spirit cigarettes varieties, one of the leading "organic" tobacco products manufacturers.

An unopened pack of American Spirit cigarettes owned by Nirvana frontman Kurt Cobain is up for auction this week, described as “maybe the most expensive packet of cigarettes ever”.