As the American Athletic Conference ramps up its re-branding effort before debuting this fall, commissioner Mike Aresco hopes its new logo – a blue "A" with a red star in the middle – will ...

It’s a new start for the American Athletic Conference, and in the interest of furthering its rebranding efforts, the conference has unveiled its new logo. Unsurprisingly, it didn’t skimp on ...

NEWPORT, R.I. — Between the Power Six-themed golf balls, hashtags, pennants and helmets, the American Athletic Conference’s push for a seat at the table is in full swing.

SMU guard Zhuric Phelps shoots over Temple guard Damian Dunn across the American Athletic Conference logo on the floor during an NCAA men’s basketball game at Moody Coliseum on Wednesday, Feb. 8 ...

The American Athletic Conference logo is displayed before during the championship NCAA college football game between Houston and Temple in Houston. (AP Photo/David J. Phillip, File) AP. By .