As the American Athletic Conference ramps up its re-branding effort before debuting this fall, commissioner Mike Aresco hopes its new logo – a blue "A" with a red star in the middle – will ...

The American Athletic Conference has a new look to go with its new name. ... This image provided by the Big East, Thursday, May 30, 2013, shows the American Athletic Conference logo.

It’s a new start for the American Athletic Conference, and in the interest of furthering its rebranding efforts, the conference has unveiled its new logo. Unsurprisingly, it didn’t skimp on ...

The American Athletic Conference logo is displayed before during the championship NCAA college football game between Houston and Temple in Houston. (AP Photo/David J. Phillip, File) AP. By .