Toys "R" Us decision to use Amazon for its digital fulfillment could prove to be a big mistake.

Toys ‘R’ Us’ Amazon deal was so exclusive – they were precluded from building their own website. Get that? Toys ‘R’ Us had no website at all…until 2006. Talk about being late to the game. By the time ...

A judge has cleared the way for Toys 'R' Us to terminate its e-commerce partnership with Amazon.com, a 10-year dot-com era partnership the toy seller has been seeking to terminate for nearly two years ...

Amazon.com, which basically invented and overwhelmingly dominates online retailing, abruptly changed course yesterday by entering into a long-term relationship with a formidable competitor, Toys R ...

The 10-year contract puts Toys R Us in charge of toy selection and buying and gives Amazon the tasks of running the Web site and fulfilling orders. Toys R Us will pay Amazon flat fees and a small ...

If Amazon buys Toys 'R' Us physical retail locations, it will be even more powerful than it is now.

Amazon.com and Toysrus.com — partners in the online toy world since 2000 — have become staunch rivals this holiday season, battling for consumers’ share of dollars for toys.

Amazon.com and ToysRUs.com have decided to play together in the online toys arena. Previously competitors, the two companies said yesterday that they will join forces to create a single, co ...

Toys R Us Joins With Amazon The e-tailing giant and the toy-selling monolith are teaming up to create a couple of co-branded online ventures: a toy/videogames store, and a baby products store.

Toys R Us files for bankruptcy Toys go in and out of style, but they're an ever-present source of joy and wonder in children's lives. So how did Toys "R" Us, the largest toy retailer in the U.S ...

Amazon has also been linked to many of the empty Toys "R" Us buildings, which the company would reportedly turn into physical storefronts for their online products.

The mood in the courtroom was hopeful when Toys R Us filed for bankruptcy last September. The company's lawyer, in the first hearing, played a clip of the retailer's famous jingle "I'm a Toys R Us ...