Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that Prime Video will increase its ad runs to “four to six minutes per hour.” That’s double what the company started with when it first added advertisements to its streaming experience back in January 2024.

The list of new titles on Prime Video for June 2025 has a spectacular slate of entertainment, with incredible content streaming all month long! We also highlight some Prime Video Original movies and shows like Deep Cover and Countdown.

Amazon has quietly doubled the number of ads it's showing Prime Video viewers, according to a report. Which, if true, will have made Prime Video more annoying to watch than it was just a few months ago.