If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.

If it feels like you spend a lot more time watching ads in Prime Video than you used to, that may not be a mistake. Amazon ...

Amazon has made a quiet but meaningful change to how marketers can buy its Prime Video inventory, introducing a deal ...

Prime Video currently has a heavier ad load than both Netflix and Disney+, though it’s still considerably lighter than regular TV. If there are any signs that Prime Video viewers are turning off due ...

It does take longer to watch a TV show on Prime Video these days. The ad load on Amazon’s streaming service has essentially doubled in recent months, from two and a half to three minutes of ...

In an email to an ad buyer seen by Adweek, Amazon said it has “gradually increased” its ad load to four to six minutes per hour — double the two to three-and-a-half breaks it touted when rolling out ...

AI-generated pages were recently found on domains hosted by Nvidia, NPR, Stanford University and even several US government ...

Prime started airing commercials in January 2024, but by October it was already signaling to advertisers that it would “ramp ...

Can Amazon link Prime Video ads to its massive ecommerce engine to hypercharge growth for brands and create a moat against ...

Amazon will bring ads to movies and shows on Prime Video in India starting June 17, over a year after introducing ads in markets including the U.S., U.K., Germany, and Canada. On Tuesday ...

On a side note, the OTT platform said the members can continue to enjoy Amazon MX Player content on Prime Video. However, the content will contain ads even when the members decide to take the ad ...

Amazon’s first Cup race drew a peak of 2.92 million viewers, more than any NASCAR cable race in the last three years.