If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.

If it feels like you spend a lot more time watching ads in Prime Video than you used to, that may not be a mistake. Amazon ...

Amazon has made a quiet but meaningful change to how marketers can buy its Prime Video inventory, introducing a deal ...

Three and a half minutes per hour: that's how much advertising Amazon used to show on Prime Video. But now there is ...

Prime Video currently has a heavier ad load than both Netflix and Disney+, though it’s still considerably lighter than regular TV. If there are any signs that Prime Video viewers are turning off due ...

It does take longer to watch a TV show on Prime Video these days. The ad load on Amazon’s streaming service has essentially doubled in recent months, from two and a half to three minutes of ...

In an email to an ad buyer seen by Adweek, Amazon said it has “gradually increased” its ad load to four to six minutes per hour — double the two to three-and-a-half breaks it touted when rolling out ...

Can Amazon link Prime Video ads to its massive ecommerce engine to hypercharge growth for brands and create a moat against ...

Prime started airing commercials in January 2024, but by October it was already signaling to advertisers that it would “ramp ...

AI-generated pages were recently found on domains hosted by Nvidia, NPR, Stanford University and even several US government ...

ANYONE with an Amazon Prime membership is eligible to claim nearly 30 freebies worth more than £100 this month. If you’re ...

Disney+ has launched a summer streaming deal offering a subscription for £1.99. This limited-time promotion represents a 60% ...