If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.

If it feels like you spend a lot more time watching ads in Prime Video than you used to, that may not be a mistake. Amazon ...

Three and a half minutes per hour: that's how much advertising Amazon used to show on Prime Video. But now there is ...

Prime Video currently has a heavier ad load than both Netflix and Disney+, though it’s still considerably lighter than regular TV. If there are any signs that Prime Video viewers are turning off due ...

It does take longer to watch a TV show on Prime Video these days. The ad load on Amazon’s streaming service has essentially doubled in recent months, from two and a half to three minutes of ...

In an email to an ad buyer seen by Adweek, Amazon said it has “gradually increased” its ad load to four to six minutes per hour — double the two to three-and-a-half breaks it touted when rolling out ...

Prime started airing commercials in January 2024, but by October it was already signaling to advertisers that it would “ramp ...

AI-generated pages were recently found on domains hosted by Nvidia, NPR, Stanford University and even several US government ...

Disney+ has launched a summer streaming deal offering a subscription for £1.99. This limited-time promotion represents a 60% ...

By integrating the Esports World Cup with Amazon’s Twitch, Prime Video, Wondery, and Alexa, the collaboration will create new ...

A new study from Roku and Dentsu could have valuable insights for consumers about the future of ads in streaming. The use of streaming as a method of consuming video has allowed advertisers to get ...

The latest iteration of the APOS conference features a who’s-who of top-level film, TV and media players changing the course ...