Online shoppers spent a record $24.1 billion during Amazon.com Inc.’s annual Prime Day sales event, a more than 30% increase from a year ago, according to data compiled by Adobe Analytics, which tracks the epic sales event.

The era of scrolling through endless deals is over. The smartest shoppers will let AI do the work,’ one expert says.

Shopping the Amazon Prime Day 2025 sale for the best deals? Don't forget to grab an Amazon Prime membership. You'll need one July 8-11. Here's what we know.