The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ ...

Disney and Amazon are teaming up to expand opportunities for advertisers, integrating the entertainment giant's Real-Time Ad Exchange with the tech giant's demand-side platform (DSP). The partnership, ...

Amazon hopes to get more marketers stuck on one of the most popular commercial formats in streaming: pause ads. The company said Monday it would introduce artificial intelligence to help generate ...

Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory. The tech giant announced the new formats ahead of its upfront presentation ...

Discover how advertisers leverage Amazon Ads video formats like Sponsored Display and Streaming TV for dramatic results, achieving up to 10x performance lifts and significant gains in reach and ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

Amazon has written a letter to US lawmakers, informing them that the company has refunded all advertisers whose ads have appeared alongside child sexual abuse material (CSAM) without their knowledge.

As per The Forrester Wave report that focused on leading omnichannel Demand Side Platforms (DSP), ‘Amazon Ads offers a full-funnel DSP solution, with high-yielding inventory and a verifiable ...

Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint.

Amazon Retail Ad Service shows the e-commerce giant extending its proven solutions to other retailers that want to get in on a lucrative market without the costly and complicated process of standing ...

I think most Amazon Prime Video users were at least mildly annoyed when the streaming service introduced ads a few months ago. While there is an option to pay more monthly to cut ads, I can’t ...

Remember a few months ago, when Amazon denied rumors that its free, ad-supported streaming service Freevee would be shutting down following the introduction of ads to Prime Video? Well ...