Paul Munkholm found the new logo and the Alphabet name confusing in general.”First is the name Alphabet. There’s not a clear branding or verbal link to Google or to the other entities.

The latest Alphabet organization to get a new name is Google X, which will now be known simply as "X." ... is also getting a new bright-yellow “X” logo to match its refreshed moniker.

Alphabet is the existing name of more than one fashion company. It’s also an accessories business , a specialty retailer , an international car management company , a signage company , a design ...

New font remakes the alphabet from leading brand logos. A is for Adobe now. Published Sep 7, 2018. ... Netflix’s N and the D from blogcomment hosting site Disqus in its own name. ...

We first got a glimpse of it in the Alphabet logo. The last time Google updated its logo was in 2013, when it dropped the shadowing for a flatter look. This sans-serif design is the biggest visual ...