And I see that elegance in the Alphabet logo. Steven Heller, design critic and author : For much of the digital age (to date), media and data companies have been giving themselves adolescent names ...

Steven Heller, design critic added this; ... Paul Munkholm found the new logo and the Alphabet name confusing in general.”First is the name Alphabet.

We first got a glimpse of it in the Alphabet logo. The last time Google updated its logo was in 2013, when it dropped the shadowing for a flatter look. This sans-serif design is the biggest visual ...