From juicy lip oils to tropical pink blushes, the guava girl summer trend is in full bloom. Here's how to get the look that's ...

Target just dropped a bunch of new e.l.f. products and these glow-boosting faves will quickly become your summer go-tos.

We're finally in the blissful early days of summer, and with that fresh energy comes the urge to embrace our seasonal alter ...

Gorgeous candles, super soft leggings, a wine subscription, and more fun things to treat your loved one to. And don't be ...

After debuting in Gqeberha’s vibrant Walmer Park two weeks ago, this beauty extravaganza is set to dazzle at Menlyn Mall ...

The Valencia Orange Lip Balm debuted Tuesday and is available exclusively on Blue Moon and eos' websites. It comes in a round ...

One thing to note: Lipguard contains ingredients like shea butter and sweet almond oil, making it super moisturizing and ...

If you’re looking to refresh your summer makeup routine without blowing your budget, e.l.f. just made that incredibly easy.