Luckily for General Mills, the company produces all three of those cereals, and the new partnership with the Kelces sees a first-of-its-kind cereal that combines all of its sugary goodness.

General Mills, the brand behind cult-favorite cereals including Cheerios, Reese's Puffs, Cinnamon Toast Crunch, Lucky Charms, and even a mix of all of them together is debuting nine—yes you read ...

Senior Manager of Brand Experience for Family Favorites cereals at General Mills, in the news release. "We hope this collab inspires our fans to think about their own all-time cereal creations ...

For years, General Mills has been king of U.S. cereal ... collected 25% of all dollars spent on cereal in the same time frame, with $2.3 billion in sales. However, some of Kellogg's recent ...

The company is partnering with Marvel Studios’ “The Fantastic Four: First Steps” on a limited run of cereal boxes that ...

General Mills unveils Fantastic Four cereal boxes July 25, blending Marvel heroes with classic mascots. Limited collector's ...

Football fans, feast your eyes: Coming to a cereal aisle near you is a pair of gridiron standouts. You may know their names. Brothers Jason and Travis Kelce's push for world domination continues ...

It’s called Kelce Mix and it’s a mashup of three General Mills favorites ... But Travis walked that back a bit and said he ate the cereal all day while shooting the commercial and never ...

General Mills is digging into its vast cereal archives for a major throwback ... “We are always looking for ways to engage with our fans of all ages, and we know nostalgia is strong when ...