Nostalgia as entertainment is nothing new. But it has not yet been fully exploited for the Zillennial age demographic, now one of the largest age groups in the U.S. By Mia Galuppo Film Writer As a ...

But why is it so easy to fall into the nostalgia trap? On its surface, it seems simple: conjuring fond fuzzy feelings from our past just makes us feel good. But there’s a lot more going on.

Nostalgia is a complex emotion. It blends sentimental longing for a cherished past and the bittersweet realization that one can never fully return to that time. Psychologists have long puzzled ...

As the fifth anniversary of her breakthrough album Future Nostalgia arrives, Lipa presents the question to Troye Sivan, the surprise guest collaboration on the newly-released “Physical” remix.

In The Nostalgia Trap, Vasu Agarwal ’28 explores our culture’s obsession with reviving the past — through reboots, fashion, music and more — and what it means for creativity today.

First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for brands. The art of looking to the past to emotionally engage consumers in the ...

“Y2K,” a new horror comedy about digital devices turning murderous at the stroke of midnight in the year 2000, opens with the AOL dial-up sound, a video of President Bill Clinton on a computer ...

Here, HypeFactory’s Daria Belova shows how nostalgia took over social media. Nostalgia marketing's on the up, but how does it work? / Lorenzo Herrera via Unsplash For firms working with ...

As the Russian cultural theorist Svetlana Boym proposed in her classic study, “The Future of Nostalgia” (2001), longing for the past is an “incurable modern condition,” an ailment that ...

Marketing teams join the nostalgia food trend. The nostalgia food trend is sweeping the food industry, and it appears that everyone’s keen to get involved. Not only is the manufacturing side of the ...