New threats abound for the industry. Here's what advertising and marketing leaders can do to protect their businesses in the ...

Advertising agencies under the Association of Advertising Agencies of Nigeria have reaffirmed their commitment to innovation and bold leadership as they gear up for the 52nd Annual General Meeting and ...

Having spent over 15 years in multicultural advertising and brand strategy, I’ve seen how the art of persuasion has shifted. Today’s audiences are informed, skeptical and values-driven.

AI-generated art is reshaping advertising. Brands now use AI to create visuals faster, cheaper, and at scale. Studies show 73% of marketers already use AI tools. The global AI marketing industry ...

The President of the Association of Advertising Agencies of Nigeria (AAAN), Lanre Adisa, has called for a dynamic, forward-looking regulatory framework, and equal enforcement for all players in the ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

A banana duct-taped to a wall says a lot about today’s art market, according to Carroll School of Management Associate Professor of Marketing Henrik Hagtvedt, author of the just-released Money and ...

Here’s how affiliate marketing benefits artists: Additional income: Artists can earn commissions by promoting their favorite brushes, paints, art supplies, art classes, or canvases.

The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’ Industry leaders talk strategies, challenges and AI-powered opportunities at Variety Entertainment Marketing ...

Participants will need the following to access the Advertising and Marketing Communication Strategy program: Valid email address; Computing device connected to the internet (Mac/PC/laptop, tablet or ...