For businesses, this provides a unique opportunity from an advertising perspective, giving them access to a local audience that is not only present, but also engaged in the goings-on around the area.

high-impact choice for local advertising." It's also important to repeat ads as much as you can. Avoid doing the same thing as your competitors. Craig Dewe, a small-business strategist ...

Hurst said local media complements its digital-marketing efforts, including Google Ads and social media. While digital marketing is an important strategy for small businesses, more are investing ...

Local advertising is thriving and is projected to pull in an ... Founder and CEO of Mirror Digital—how they’re helping businesses unlock these opportunities and turn those numbers into real-world ...

The three-year program would grant businesses a credit of 80% of local media advertising expenditures up to $5,000. Advocates ...

has transitioned from a supplementary marketing tactic to a fundamental necessity for local businesses aiming to thrive in their respective markets. By optimizing online presence for location ...

small businesses will struggle to reach the right customers and make sales — and people will miss out on ads for things they may actually want, offered by local businesses they want to support.

Sponsored by state Sen. Monica Martinez and Assembly Member Jen Lunsford, the LOCAL Act would establish a fund of up to $10 million annual tax credits for small businesses advertising in local media ...